Are you making use of video marketing?
No matter how great your product or service is, your business won’t make a profit if people don’t know about it. Investing in marketing is the best way to go about making your business known to your potential customers. However, not all marketing is equal. Some mediums are shown to perform better than others.
Would you like your audience to remember your brand? It’s time to consider video marketing for your business. Here are six reasons why you should start incorporating video as part of your marketing strategy.
- Audience retains more information through video
Your customers prefer to watch video over reading product description by 4%. Video is shown to increase information retention, which is a key factor to consider when marketing your business.
People are known to retain 95% of the information through video versus only 10% through reading or listening.
- Connect with your audience through video marketing
The most common problem when marketing a product, business, or service is failure to connect with your audience. The world is fast and people are busy. They will not be interested if your campaign does not connect with them. So how do you connect? Through video!
Video marketing helps you build trust, tell your brand story, and allow your audience to get to know you. Video improves user engagement by 33% on Facebook pages.
- Use video to improve your SEO ranking
Looking for a way to boost your SEO ranking? Video is a great solution.
Videos help generate more likes and shares for your content boosting traffic to your website. Posting your video on YouTube adds to your ranking so be sure to make the most of your video content. Video content leads to 1200% more shares compared to both text and pictures.
- Video makes for about 80% of all online traffic
Video as a content sharing format has seen incredible growth in popularity. 75 million internet users watch videos every single day in the United States. Social media has brought up a video revolution with 500 million hours of video content being consumed on YouTube daily!
So why not join in the video revolution to help boost your business and brand.
- Use video to boost your sales and conversion rate
The ultimate purpose of your marketing campaign is to boost your sales. And at the very least it should increase conversion and click-through rates. Videos are shown to boost all of these. Here are some statistics to consider
- Websites can increase traffic by 55% by adding videos
- Adding product videos on your landing page can boost conversion to 80%
- Audience is 64-85% more likely to make a purchase after watching a video.
- Video marketing leads to 49% faster sales
So fast track your sales by creating more video content for your brand.
- Use video in your emails!
Video is not just for use on social media. You can also use it to boost your email marketing campaign. That’s right. Just using the word video in the subject line increases the click through rate by 13%.
So make sure you add videos in your emails as well to make the most of the format.
Tell us in the comments if you are considering video marketing for your brand or are already using it.
