Reaching Your Target Audience through Print Media
Where digital media has its benefits like greater reach, it also has its drawbacks. Effective marketing requires reaching the right audience, not just a wide audience. The digital world is…
Where digital media has its benefits like greater reach, it also has its drawbacks. Effective marketing requires reaching the right audience, not just a wide audience. The digital world is…
Why you should think twice about first movers in any category The First-Mover Advantage “First mover advantage doesn't go to the company that starts up, it goes to the company…
Gone are the days when the retirement age was fixed and people used to work most of their lives looking forward to the time when they could retire and spend…
The holidays are synonymous with joy, celebration, and festivity. It’s a time to get together with our loved ones, reflect on our lives, and give thanks. But what does it…
How many times during the past week have you found yourself saying “I’m so stressed out!”? How many times have you neglected family or your personal wellbeing for your job?…
It is common knowledge that women often face gender discrimination at work and who hasn’t heard of the infamous gender pay gap. Women still earn 79 cents for every dollar…
How would you like to have a great conversation with everyone you meet? The secret to connecting with others and engaging in interesting conversation lies often in asking the right…
“The fact of the matter is this: if you’re driven, an entrepreneur, a type-A personality, or a hundred other things, mood swings are part of your genetic hardwiring. It’s a…
Failure can be painful but it is part of life and essential for growth. Our attitude to failure holds the key to our success in life and in business. We…
Autonomous employee culture encourages your team to be independent A lot of successful large companies today realize the value of employee autonomy and therefore foster a culture of autonomy in…